Dynamic Pricing: The Future of E-commerce?
As e-commerce continues to grow, companies are constantly looking for ways to optimize their pricing strategies. Enter dynamic pricing, a pricing strategy that has been around for a while, but is growing in popularity as companies look for ways to stay competitive in the digital age.
Dynamic pricing, also known as surge pricing or demand pricing, is a strategy that allows businesses to adjust their prices in real-time based on factors such as supply, demand, seasonality, and customer behavior. …