December 2023

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Scaling up a business is a daunting task, but it is also an essential step for any organization that wants to grow. Scaling up refers to the process of increasing a company’s size, scope, and reach over time. It involves expanding the business’s operations, increasing its revenues, and reaching out to wider markets.

Scaling up is not an easy task, but there are lessons that entrepreneurs and business owners can learn from other businesses that have successfully expanded …

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Investing in emerging markets and global trends is one of the most rewarding opportunities for investors seeking higher returns. In recent years, many investors have turned towards emerging markets as a way to diversify their portfolios and invest in areas of growth. With the continued increase in global trade and globalization of world economies, investing abroad has become more important than ever.

Here are some tips for investing in emerging markets and global trends:

1. Start with research …

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In the fast-paced world of business, being one step ahead of the competition is crucial to staying relevant and successful. And while many companies focus on the development of new and innovative products and services, there is another equally important factor that can elevate a business from being just a competitor to a leader: market positioning.

Market positioning refers to the way a company is perceived in the market by its customers, competitors, and the industry as a …

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Pricing plays a vital role in any business, whether big or small. It directly affects the perceived value of a product or service by customers. The psychology of pricing is a powerful tool that businesses can use to understand customer behavior and make informed pricing decisions.

Customers make purchasing decisions based on perceived value, which is influenced by a wide range of factors, including product quality, brand reputation, and, most importantly, pricing. Pricing can be a key factor …

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Closing the deal is a crucial skill in any sales job. It is the final push that leads to a successful sale. However, closing the deal is not just about making a sale. It’s about nurturing strong sales performance habits. Here are some tips for closing the deal and developing strong sales habits.

1. Focus on building strong relationships with your customers

The first step in closing the deal is to focus on building strong relationships with your …

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Marketing is an essential aspect of every business. Without it, businesses cannot reach their target customers, and as a result, they cannot compete successfully with their peers. However, marketing alone is not enough. The key to maximizing your marketing efforts is by having a smart market positioning strategy. This article discusses the importance of market positioning and how businesses can use it to maximize their marketing efforts.

What is Market Positioning?

Market positioning is the process of creating …

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Corporate scandals have rocked businesses and markets all around the world over the years. From the Enron scandal in the early 2000s to the recent Wells Fargo and Volkswagen scandals, companies have faced immense backlash for breaching ethical lines and engaging in unethical activities. These scandals not only hurt the reputation of the company but also their employees, shareholders, and the industry as a whole.

So what are the lessons that businesses can learn from these corporate scandals? …

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In recent years, influencer marketing has become one of the most popular and effective ways for brands to reach their target audiences. With social media platforms now playing a significant role in people’s daily lives, influencers have emerged as a powerful tool for businesses to connect with their customers and boost their brand visibility. In this article, we’ll take a closer look at influencer marketing and how it can help businesses leverage the power of social media influencers.