Innovative Product Differentiation Strategies for Small Businesses
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Differentiation is one of the most crucial aspects of any business, and it is even more critical for small businesses. With so much competition around, to survive and thrive, small businesses must offer something unique that sets them apart from the crowd. Small businesses can achieve this by employing innovative product differentiation strategies.
Here are some innovative product differentiation strategies for small businesses to consider:
1. Focus on quality: Quality is a significant factor in product differentiation. Ensuring …