Price Wars: How to Compete without Killing Your Margins
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Price wars occur when businesses try to undercut each other on pricing, in an attempt to gain market share and customers. However, while price wars may seem like a quick fix to attract customers, they can have a detrimental effect on profit margins and overall business sustainability. To compete without compromising profit margins, businesses can take a few steps:
1. Differentiate your product or service: Instead of competing solely on price, differentiate your offering by enhancing the value …