The Latest Marketing Tips for Startups in 2022

This is even more so for start-up companies or better known as startups.

Budgets that tend to be tight, coupled with many competitors make startup companies have to be more creative in marketing their products.

Create a referral program

A 2019 Forbes report said 78 percent of B2B marketers consider referral programs to have good prospects. Based on statistical data, customers acquired through referrals had a 37 percent higher retention rate, with a 16 percent jump in profits.

An example of the success of this referral program can be seen in the sportswear company Girlfriend Collective. In an already …

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